As any successful business owner knows, within each challenge awaits a hidden opportunity. Using a SWOT analysis is one of the best ways to identify underlying problems in a business and unearth those ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

Last week, the Fire Enterprises, Inc. (FEI) tribe defined and examined each stage of the Product Life Cycle. This week, the group undertakes a SWOT analysis in order to determine the strengths, ...