I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox will scan video selfies of teens to assess their ages as part of a new Trusted Connections feature that gives users access to unfiltered chatting with people they know. Roblox is rolling out ...