Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger ...

REDWOOD SHORES, CA--(Marketwired - Jul 30, 2015) - Personalization is built into the DNA of direct marketer National Pen, which supplies 1.2 million small business customers worldwide with customized, ...

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits ...

As a leader in consumer health supplements, PureFormulas was challenged to provide customers with the individualized transactions and product recommendations they required. A recent migration to ...

With many organizations struggling to find enough candidates to fill vacancies, the HCM product news at the opening of the Oracle CloudWorld conference today is focusing on recruitment. A new add-on ...

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences ...

Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile marketing campaigns. This shores up the personalization capabilities of ...

While consumers may say they want a more personalized shopping interaction, they rank personalization behind service and experience, according to findings from the Evolution of Experience Retailing, ...

The denouement of the TV series Mad Men, set against the 1970s world of advertising, hinged on one of the greatest ad campaigns of all time: Coca-Cola’s “I’d Like to Buy the World a Coke.” That’s when ...