Oracle, for as long as anyone in IT can remember, has always trailed Salesforce when it comes to providing the best CRM software, even after Oracle acquired Siebel, the pioneer of the category, in ...
Oracle is hoping to differentiate its cloud CRM (customer relationship management) software from that sold by rivals such as Salesforce.com with a new set of industry-specific capabilities. Oracle CRM ...
Oracle's innovative Social CRM product joins social networking with true enterprise features such as reliability, security management, and scalability. Given the different skill sets and perspectives ...
Anthony Lye, the senior vice president of CRM at Oracle, gave a brief 45 minute "chalk talk" with CRM analysts, press and bloggers at Oracle Open World. It was a small and intimate setting with around ...
The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...