If you've been watching the news cycle around app bans and the policies around what is and isn't allowed in the app stores run by Apple and Google, you might have also seen references to "sideloading" ...

With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app. The settings and ...

It turns out that mobile advertising is one big game. Well, of a sort. When it comes to the rush to advertise on mobile devices, it's not exactly car, beer and packaged goods brands leading the charge ...

First introduced in October 2012, the changes will allow marketers and developers to reach the right people on the right devices. The update means developers will now be able to reach specific version ...

Google will now suggest those keywords to developers and advertisers, so they can purchase mobile app install ads that arise when someone uses those terms in YouTube or Search.

The Flipper Zero team has launched its very own 'Flipper Apps' mobile app store, allowing mobile users to install 3rd-party apps and extend the functionality of the popular wireless pen-testing tool.

However, the Xbox Store has officially begin rolling out on the Xbox mobile beta app as of today, and it seems to be pretty much the same thing we get on console, containing the same kinds of ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...