The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

New stock option program could pay some executives hundreds of millions of dollars if they reach aggressive growth targets.

Meta's new incentive program features some incredibly optimistic targets.

Meta’s “Early Release” program will provide advertisers with access to test new generative AI Advantage+ creative features across Facebook, Instagram and Threads before they become available to the ...

The jobs cuts and a new stock program for executives come as Meta continues to shift its focus to artificial intelligence.

Meta's new Checkpoint program restructures worker ratings and incentives, rewarding top performers with up to 300% of their base bonuses.

Meta is testing a pilot program allowing users to trade premium earbuds (like AirPods Pro) for up to $113 off Ray-Ban Meta Smart Glasses. This unusual audio-to-visual swap targets competitors and runs ...

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Meta is paying creators to post on Facebook, but reactions show skepticism around reach, earnings and whether the platform ...

Meta launches Creator Fast Track, offering guaranteed pay and boosted reach to attract top TikTok and YouTube creators back ...