Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

Performance management has been applied to various parts of a business for quite a long time, particularly when it comes to manufacturing, logistics, and product development. Applying the concept to ...

The following guide provides a comprehensive overview of the analytics and metrics that will help you determine the effectiveness of your content, and ultimately how it affects revenue. I also asked ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

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As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

In this episode of Marketing Nerds, Annie Cushing and Kelsey Jones talks about how analytics can give you a better understand of your website traffic. In this episode of Marketing Nerds, Annie Cushing ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...