Discover how horizontal integration can grow your business through mergers, acquisitions, and expansions to increase market ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

The competitiveness capacity of a business enterprise in the smartphone industry is determined by the scope of its influence in the value chain. An industry value chain is the cumulative series of ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...