Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

National companies need to engage in local store marketing strategic processes to be competitive for local consumers. Local store marketing is the future. National companies have been struggling with ...

Grid My Business secures recognition across local marketing and local SEO categories, with high ratings for ease of use, implementation speed, and user satisfaction. New York, United States, December ...

The Wisconsin Marketing Organization held a banquet Dec. 3 with presentations on semester-long collaborative projects and ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Depending on your business, you may need to consider national marketing strategies, local marketing campaigns or a combination of the two. As their names suggest, national marketing involves promoting ...

Success for mobile marketers starts with a deep understanding of location data and the rich insights that mobile devices allow advertisers and their partners to unlock. However, the best outcomes — ...