Canceled tradeshows. Virtual customer events. Postponed sales meetings. How can B2B companies continue to engage customers and prospects when the traditional ways of doing business are nearly ...

Hailed as the most effective social media network for B2B brands – according to B2B Marketing’s latest Social Media Benchmarking Report – it’s vital marketers understand how to use this professional ...

80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. LinkedIn has published a new guide on how B2B ...

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. Despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.

With 83% of B2B buyers in India perceiving short-form videos (SFV) from industry experts as a highly trusted B2B content form, LinkedIn has introduced a range of video features targeted at B2B ...

Sachin Sharma, Director of Marketing Solutions at LinkedIn, discusses B2B marketing, AI-driven campaigns, and engagement strategies. (Image credits: LinkedIn) Sixteen years ago, LinkedIn entered India ...

B2B marketing is evolving rapidly in today's digital age - the rulebook that previously worked for the industry is being replaced by newer technologies and shifting consumer preferences. Businesses ...

Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an ...

Founder of 2020 "SEO Agency of the Year" finalist LSEO.com. Serial Entrepreneur. Best-Selling Author (over 100,000 books sold). Think about your marketing channels for a moment, and I mean every last ...