Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its ...

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

For the original iTunes version, click here. We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

Google Ads launches "Solutions," offering customizable automation for simplified campaign management, empowering advertisers of all skill levels. Google Ads introduces "Solutions" for simplified ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Dive into the world of Google ad auctions and unlock the secrets behind ad placements and costs. Discover why CPC may not be the most valuable metric to evaluate your advertising success. Since the ...