A benefit of this approach is that should have broad appeal (although 'Friends' and 'Elves', two of its brand lines specifically targeted at girls, are not represented). As Activision has shown with ...

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...

Warner Bros. bought TT Games, the maker of Lego video games, about eight years ago. And all that time, it was working on something big: a convergence of video games and toys, according to Jon Burton, ...

Eric Warner is a Journalist and Multimedia Producer based in New England with over seven years of experience producing stories for multiple print, online, radio, and video publications. Eric has been ...