The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for ...

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a ...

The IAB Tech Lab formally released its first data clean room guidance for advertisers and publishers on Wednesday. With it, the Tech Lab also shared the first version of the Open Private Join and ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

IAB Tech Lab has announced a project to standardize container technology for Open RTB, as challenges in development and maintenance of programmatic infrastructure persist. The Tech Lab ...

New Board Members EMX Digital, GroundTruth, Sharethrough, and T-Mobile Join Top Executives from Amazon, Meta, Oracle, GroupM, NBCUniversal, and Microsoft "Neal has been a member of the Board from the ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...