Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Ongoing campaign sees 100's of malcious apps hit Google Play. Update, March 20, 2025: This story, originally published March 18, has been updated with a statement from Google regarding the Google Play ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Karandeep Singh Oberoi is a Durham College Journalism and Mass Media graduate who joined the Android Police team in April 2024, after serving as a full-time News Writer at Canadian publication ...

A large-scale ad fraud campaign has resulted in more than 60 million downloads of malicious apps from the Google Play Store, according to a new analysis by Bitdefender. These apps display ...

Google’s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales. Google Ads rolled out a beta feature that lets app ...

Google has left Android users puzzled after the most recent update to the Google mobile app causes links shared from the app to now be prepended with a mysterious "search.app" domain. As the Google ...