Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

The workplace necessitates frequent communication between colleagues, human resources and management staff within the organization. Companies also communicate with outside entities, such as suppliers, ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

Talking to your kids about personal safety and emergency preparedness is important yet complicated. Finding the most appropriate approach can be difficult. The conversations involve potentially scary ...

Business crises are almost inevitable in a fast-paced, constantly changing and social-media-hungry world. When an organization is in the midst of a crisis, it’s essential to provide stakeholders, ...

CAJON JUNCTION CA AUGUST 17, 2016 -- Sunrises behind the remains of a truck gutted by the Blue Cut fire in the northbound lanes of Interstate 15 Wednesday morning, August 17, 2016. (Photo by Irfan ...

Frontloading an online course with your policies, communication plan, and prework assignments eases beginning-of-semester stress for both you and your students once the course opens. By developing a ...

If your sales cycles seem to be dragging, it may be time to revamp your communications plan. Effective communications plans can leverage salespeople's time and speed up the sales process by ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...