Economics is a social science that studies the collection, allocation and distribution of economic resources. Business owners use the study of economics to help them make business decisions. Not only ...

Price elasticity has occupied a prime spot in marketing theory for a long time now, in part because its simplicity and elegance are so appealing. It is comforting to recall the basic principle from ...

Determining the right price for your products and services in support of your value proposition is one of the most important decisions your business will make, and one of the most critical business ...