India’s election rulebook governs a campaign ecosystem that no longer runs only on parties and candidates, as political ...

In “The High Cost of Losing Elections” (Inside View, June 26), Andy Kessler claims there is little transparency to digital spending in political campaigns. On the contrary, with many campaigns raising ...

For anyone interested in starting a digital advertising agency, Megan Clasen has award-winning advice. With a digital advertising career spanning more than a decade, Clasen has been steadily carving ...

WASHINGTON — The Biden campaign hopes voters who aren’t yet paying attention to the presidential race will watch at least some of Thursday's debate, but it’s not taking any chances. Campaign officials ...

Debbie Saslaw, New York City Mayor-elect Zohran Mamdani’s campaign digital producer, speaks to CNN’s Manu Raju on “Inside Politics” on the campaign’s digital strategy and whether a similar approach ...

The Department of the Air Force Digital Campaign Guide is an information strongbox for transformation efforts. The repository is a focal point for policy, training information, best practices, new, ...

The 2024 election is already shaping up to be historic — and not because of the cast of candidates declaring their presidential bids. History will be made because of broader trends in American ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

There are many components to a digital marketing campaign. When examining the performance of your ads, it can be difficult to accurately attribute certain components of them to the success or failure.

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

In November 2015, STAT was launched as a new national media brand focused on health, medicine, and life sciences. Since then, we have grown to be the authoritative and trustworthy news media source in ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...