Search Engine Roundtable

Google Ads Customer Match Lists To Have 540 Days Expiration Date

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting ...
Search Engine Roundtable

Google Ads Lowers Customer Lists To 100 Visitors For Targeting On Search Campaigns

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...

Why Every Google Ads Account Needs To Run Scripts

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...
Search Engine Land

Google slashes Customer Match list minimums in Search Campaigns to 100 Users

Google reduced the minimum audience size requirement for customer match lists in Search campaigns from 1,000 to just 100 users — a significant update for small and midsize businesses. The big picture.

Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money?

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...
Search Engine Land

Dealing with Google Ads frustrations: Poor support, suspensions, rising costs

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing.