Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

It's been said before and it bears repeating: When it comes to those traditional three pillars of direct-response marketing, "The gold is in your list." So it pays to treat it like the treasure it is.

Only 57.21% of all the email addresses ZeroBounce verified last year were valid and safe to keep, which shows the prevalence of poor-quality data in email lists. Email is the dominant communication ...