"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." While the commercial was a fleeting moment of whimsy, I kept replaying it in my head. A makeup commercial ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. For more than 30 years, ELEMIS has been known for pioneering ...

It wasn’t too long ago the closest the beauty industry got to the world of sport was in recreating a gentle ‘post gym flush’ on skin at fashion week. Here, the makeup artist would explain the look was ...

In honor of National Girls and Women in Sports Day, the retailer is teaming up with six powerhouse athletes to showcase how the possibilities are beautiful to young women across the country Ulta ...

The Women’s Premier League (WPL) 2026 is not only a celebration of elite cricketing talent but also a showcase of confidence, charisma, and individuality. Beauty in sport in the modern world is much ...