As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. B2B sales coaching is critical not just for the success of any ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...