Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...

When it comes to being a marketer the most important principle I’ve learned is this: know thy funnel. It was the first thing I learned and to this day I need consistent reminders to wrap my head ...

The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. It was an excellent method for B2B marketers to arrange and ...

With the shift to the cloud, the business of selling enterprise technology has changed as dramatically as the technology architecture itself. But a few orthodoxies have hung on through that transition ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez ...

Content marketing is one of the best forms of thought leadership. It’s a proven long-term marketing strategy to help drive revenue for an organization of any size. For years, B2B marketing teams have ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

I just had an enlightening morning at Funnel, Econsultancy’s demand generation themed B2B event. Funnel is in its third year now, making it a relative veteran on the B2B marketing events circuit – the ...