The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

The research shows a clear pattern: marketing signals often look encouraging on the surface, but the systems behind them — intent data, content performance, martech tools, and multi-channel campaign ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

There is one key attribute that points to success in B2B marketing: data confidence, judging by the 2025 B2B Marketing Edge, a study from Anteriad, conducted by Ascend2. Marketers who have this faith ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

Data is at the heart of any business. It is the company’s best asset and should therefore be collected at every point where there is interaction with customers. However, when businesses consider ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...