These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

B2B Marketing Decision Makers Betting on a Mix of Traditional & New Marketing Strategies to Win in 2026 According to Madison Logic Survey Nearly Half of B2B Marketing Leaders are Prioritizing Customer ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...

Today’s B2B buyers are decidedly aloof, and increasingly independent. So what does that mean for you as a B2B marketer? Over the years, shopping in grocery stores has become an ever more isolated ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Let’s be honest: most B2B ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

With access to the Buyer Portal source code, enterprise B2B brands can achieve deeper customization to create unique buyer experiences that meet industry-specific needs and solve complex workflows ...