Brands should take the time to reexamine their mission and values to ensure that they are still in alignment with those of their customers. A brand strategy is not limited to logos, designs and names, ...

To meet evolving customer expectations, customer-centric enterprises continue to look for new ways to measure and improve customer experience. Consumer habits underwent a considerable change over the ...

B2B customers don't want to be surprised. They want clarity. They want expectations met. And they want results they can count on. Consider when a B2B marketer reaches out to customers in the middle of ...

It's 9 p.m., and you're still at your desk. The crews are home, but the work isn't. You have invoices to send, messages to answer, and a job starting at 7 a.m. tomorrow. You built this business to ...