Forbes contributors publish independent expert analyses and insights. Isaac Mizrahi writes about multicultural marketing and business. Over the past few months, several industry colleagues have asked ...
Republican Congressional candidate Martha McSally will vie for attention of World Cup soccer fans beginning today by airing a new political ad on four channels airing matches. The ad comes with a bit ...
Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google's latest multimodal generative AI ...
Most US consumers who see Spanish-language ads in English-language content do not view this transition as disruptive to their experience, a study found. Most US consumers who are exposed to ...
TikTok failed to catch 90 percent of ads featuring false and misleading messages about elections, while YouTube and Facebook identified and blocked most of them, according to an experiment run by ...