Toyna Chin is the Head of Marketing at Novotech, a global CRO. She writes about leadership, marketing, and lessons of day-to-day business. A few months ago, I realized something surprising: I hadn’t ...

For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...

More searches end without a click. Learn what zero-click searches are, why they’re rising, and how to optimize content to stay visible in a no-click world. Zero-click searches occur when users get ...

Alibaba’s ZeroSearch Cuts AI Training Costs by 88% — No Googling Needed Your email has been sent Alibaba has introduced a breakthrough technology that could alter how AI systems learn to search for ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...