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Recently I took over another agency’s client, where they ran YouTube. The client is in the sports nutrition vertical. I sat through the onboarding meeting with them and they shared their YouTube ...

YouTube will start monitoring video views that will check users from artificially inflating video counts. The move will check for fraudulent views which will ensure advertisers that their campaigns on ...

YouTube has announced it will audit video view figures on its website to help prevent what it calls "fake views". It said the new system would help stop videos being artificially inflated in perceived ...

The Media Rating Council (MRC) on Wednesday reported on the status of its audit of measurements released by Google’s YouTube platform, which began in February 2017. The audit is expected to be ...