Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

IT'S GOT TO STOP. This longstanding tradition of plumbing contractors overspending in the Yellow Pages for rotten results has gone on too long. And — silly me — I have every reason to tell you to get ...

Dale Green had a simple request: He didn’t want his business listed in the yellow pages. Other shops and entrepreneurs gripe about being left out of the phone book’s business listings or having their ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

If you’re a small business exclusively serving a local market, you probably think the Internet has little to offer as an advertising medium. And you may be right — for now. But the Net is changing.

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...

SBC Communications and Yahoo said Monday they will join sales efforts for their online Yellow Pages directories. SBC's Yellow Pages group, known as SmartPages.com, will resell ads and sponsored ...

SBC Communications and Yahoo said Monday they will join sales efforts for their online Yellow Pages directories. SBC's Yellow Pages group, known as SmartPages.com, will resell ads and sponsored ...

When I travel, one of the first things I do as I settle into a hotel room is pull out the Yellow Pages and look at the air conditioning and heating contractor categories. I am quick to admit that I'm ...

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...