Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in consumer subscription businesses. And, as subscription businesses continue to mature and economic ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Your film could have the most incredible storyline, highest level of production, and outstanding acting, but it takes an audience—and a really big one at that—to become a blockbuster. That audience ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...