One of the ways in which WWE connects with its audience is by creating products that fans, and in particular kids, can take home with them to celebrate being a fan of WWE or of particular WWE stars.

This WWE star has some interesting choices for his top five Christmas toys of all time. Apart from his in-ring work, Ethan ...

WWE toys have captured the hearts of millions of wrestling fans ever since the Wrestling Superstars line was released in 1984 by toy-makers, LJN. These were the first action figures based on ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

Dexter Alex is a prolific African Storyteller and a freelance writer who thrives on weaving intricate plots alongside his writing endeavors. With a passion for music, literature, and a deep ...

When we were kids, any toy with our favorite wrestler on it was the best thing in the entire world. We can even make the argument that it was the toys that helped feed our obsession with pro wrestling ...

The rivalries between WWE superstars are so epic sometimes that they spill out of the pro wrestling ring and into the toy aisle. Take former partners in the Shield faction and now in-ring foes Seth ...

After bringing its Hot Wheels brand to life with a kids series, Mattel‘s in-house studio Playground Productions is looking to attract a younger fanbase to WWE with “Slam City,” a new animated series ...

Which WWE action figures are best? WWE (World Wrestling Entertainment) is one of the most popular forms of wrestling in professional wrestling. Wrestlers turn into legends as fans worldwide continue ...

We’re back to make you aware of the best line of WWE toys you need to buy for the month of June 2015. We have several current Superstars, memorable legends & Hall of Famers and notable Divas all here ...

Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...