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The May sweeps represents a watershed occasion for the WB and contemporary television in general. The WB says it is completing its first season in the black. At the same time, three of the series that ...
WB executives promised yesterday to keep pursuing the network’s aggressively narrow target audience: “viewers age 18-34, with a big fat bonus of teens. Executives revealed the WB’s fall 2003 schedule ...
The WB has shuffled its Thursday and Friday lineups in order to make room for migrating comedy “Grounded for Life.” The Carsey-Werner-Mandabach laffer, which Fox declined to renew this fall, moves to ...
The 2002-03 season is history but The WB is riding high again with another year of ratings gains. The network had year-to-year gains in many demographics, including some - total viewers and 18-49s - ...
It may not be "the power of three" as evidenced every week its hit, Charmed. But The WB has another power it highlighted during Tuesday's upfront: The power of stability. Tuesday's presentation showed ...