LENEXA, Kan., March 21, 2023 /PRNewswire/ -- Voortman ®, the No. 1 crème wafer brand and No. 1 zero sugar cookie brand in the United States*, has introduced a delicious new zero sugar offering to its ...

"As the holidays approach, consumers crave delicious, festive flavors," said Adam Lisook, general manager of Voortman Bakery. "We're excited to launch these limited-edition wafers and cookies that ...

J.M. Smucker (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners ...

The J.M. Smucker Co. (NYSE: SJM) is going a little lighter on the cookies. Orrville-based Smucker on Tuesday, Oct. 22, announced it has agreed to sell its Voortman cookie brand to Second Nature Brands ...

BURLINGTON, ON, Oct. 18, 2022 /PRNewswire/ -- Voortman ®, the No. 1 crème wafer brand and No. 3 better-for-you cookie brand in the United States*, is ringing in the winter season with the launch of ...

The divestiture is a continuation of the company's strategy to optimize its portfolio and reallocate resources to its core growth brands. The acquisition follows Second Nature Brands' purchase of ...

(RTTNews) - The J.M. Smucker Co. (SJM) has entered into a definitive agreement to sell its Voortman cookie brand to Second Nature Brands, controlled by CapVest Partners LLP. The all-cash deal is ...

ORRVILLE, Ohio, Feb. 28, 2024 /PRNewswire/ -- Voortman ® Bakery today launched a new line of reduced-sugar cookies that are perfect for those living a sugar-conscious lifestyle. Voortman ® Perfectly ...

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