When it comes to what makes the best mascara, it's all about personal preference. Do you want something lengthening, something that will hold a curl or something that will deliver volume? You've also ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

Mascara is often considered a ‘holy grail’ beauty product by many, and one they would pick if stranded on a desert island. But not all mascaras are created equal: some are naturally more likely to ...