Like any new tool, implementing VR or AR into experiential marketing events requires marketers to think about content differently. A report from Markets and Markets forecasts that the global AR market ...

In recent years, virtual reality has entered the mainstream as the technology has become more affordable and accessible. That’s great for kids – or adults – who want to lose themselves in a video game ...

The most exciting developments in creative industries aren’t coming from traditional studios or labs. They’re emerging at a crossroads where art, technology, and science converge, unlocking new ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

New York, Aug. 12, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "AR / VR based Healthcare Digital Marketing Service Providers Market ...

“VR, will be social,” said the Rift creator, “but it’ll be on totally new platforms built from the ground up that really push VR, not necessarily applications we have today.” Fast-forward two years ...

Virtual reality is joining shopper marketing. A virtual supermarket was created for a major brand to measure the impact of various in-store marketing approaches. The pilot program was created by ...