Meta's Threads is no Twitter. It also looks like it's on pace to eclipse the old Twitter's user base. That's hard to understand. Threads doesn't seem nearly as lively as the old Twitter. What gives?

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...

Threads is now consistently surpassing X in daily US users, data shows. While X's user base remains relatively flat, it still has Threads beat on monthly users. Mark Zuckerberg is bullish on Threads, ...

Meta's Threads app can do more than meets the eye.

Nearly 35 million new users have flocked to Instagram’s Threads this month as the Meta platform seeks to capture users leaving X and keep an edge over emerging platform Bluesky. The growth rate for ...

A new report from market intelligence provider Similarweb shows Meta’s Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X’s ...

Threads, Meta’s X competitor that looked to capitalize on user discontent with billionaire Elon Musk’s acquisition and rebranding of Twitter, is inching closer to potentially overtaking X in daily ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. One of the most anticipated changing of the ...

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...

Threads on Thursday became available to users in the European Union, dealing yet another likely blow to X from a rival platform. Threads teased the EU launch earlier this week by showing an untitled ...