First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

A subtle boost.

There are three types of perm methods: alkaline, acid, and exothermic. The latter two are part of the "hot" perm treatment process, which means the solution is applied before heat. A "cold" perm uses ...

If the defining hairstyle of the early aughts was the center-parted heartthrob look (i.e Devon Sawa and Leonardo Dicaprio circa Romeo and Juliet), the reigning style for many young men and boys in ...

Undetectable lift incoming ...

A hair perm kit makes it easy to transform straight hair into soft, natural waves or even tight curls. A perm is a hair styling treatment that adds body and texture to even the straightest hair and it ...