It’s about to get all-natural up in the Trix house [a sentence which has never been written before in the history of time]. As a part of General Mills’ promise to remove all artificial flavors and ...

Silly rabbit, of course your Trix cereal looks different. That's because for the first time since Trix was introduced by General Mills in 1954, the brightly-colored cereal is not so bright anymore.

It's the moment we've all been waiting for: General Mills has announced its new mascot. And he's not just cute — he's a real-life rabbit. The Houston-based bunny beat out more than 7,500 other silly ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

HOUSTON (KTRK) -- A Houston bunny, named Cinnabun is the new face of General Mill's Trix cereal. Cinnabun will be featured on the Trix cereal box and in a series of campaign ads. This is the first ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

A rabbit from Texas is the new face of Trix cereal. General Mills announced that a Houston-based bunny named Cinnabun will appear on the new release of Trix cereal boxes. The tiny fur ball beat out ...

Update: January 27th, 2016 at 5:34 p.m. General Mills has finally chosen a new Trix mascot and he is cuter than anyone could have imagined. Named Cinnabun (awe), this 2-pound cutie hails from Houston, ...

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

Britney Spears, Taylor Swift and Kelly Clarkson have all done it. So have David Beckham and Freddie Prinze Jr. Now, Trix Rabbit, Sonny the Cuckoo Bird and Lucky the leprechaun are getting in on the ...