Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

If you’ve been feeling nostalgic for the original Trix cereal — the kind with vibrant colors like blue and green — this news might make your morning a little brighter. Two years ago, General Mills ...

It turns out some Trix eaters prefer artificial colors and flavors. More than two years after General Mills removed artificial colors and flavors from Trix, the company is bringing back the original ...

In 1991, the oceans churned and the world trembled on its axis when a commercial aired wherein the Trix Rabbit finally managed to eat a bowl of Trix cereal unmolested. It was the first and only time ...

A few weeks ago, I wrote about research suggesting that cereal-box cartoon characters are drawn to make eye contact with children in the grocery-store aisle. Well, General Mills, the company that ...

YAKIMA, Wash. -- Quite frankly, the way that my parents met is not all that interesting. My dad was a houseboy who worked in the kitchen of my mom’s sorority at Washington State University, and that ...