Welcome back to the TravelPulse Podcast! This week I welcome Scott Largay, Director of Business Strategy for Largay Travel, to first discuss the latest trending news in the travel industry, including ...
In the ever-evolving world of travel advertising, personalization is key. While targeted ads on various platforms are becoming more relevant, it turns out that people still rely heavily on travel ...
Nexion Travel Group is offering its members even more ways to become experts in marketing and gain valuable access to marketing materials through three distinct programs: Marketing Expert Program, the ...
In November 2022, ChatGPT opened to users, shocking the world with its capabilities. The generative AI (genAI) platform was followed by others, and the travel industry mirrored others in its ...
In the face of today’s fragmented advertising landscape, travel brands are using connected home experiences such as streaming TV and smart speakers to reach and engage customers at moments when they ...
There are many factors that influence our travel decisions. Sure, stunning pictures on Instagram play something of a role. But the leading influencer of travel decision making is not a high-paid ...
Hurtigruten has partnered with Approach Guides to provide story-driven trade marketing solutions for travel advisors. This, the cruise line says, will significantly improve travel advisors’ ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Programmatic advertising expert Crimtan has collaborated with Fast ...
Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers ...
For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...