Transactional analysis, a social psychology theory originally developed by Dr. Eric Berne in the 1950s, can be used to improve communication and understand your own way of behaving and communicating.

These insights help you align your brand mix strategy to your preferred customer. It all boils down to listening to your customers – and realizing that everyone in the organization can put the ...

“A picture is worth a thousand words”. This is as true for data as it is for art. With the advent of big data, there is a tremendous need to manage, interpret and communicate it effectively – because ...

Imagine if, a decade ago, your retail business could have seen how and where consumers were adopting e-commerce. Imagine if you could have observed how adoption patterns differed by age group and by ...