Developed by AMV BBDO, the 'I Will Be Me' campaign re-imagines the Angels catwalk image, placing women aged over the age of forty in place of its models. To drive greater impact, the ads appeared as a ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics.
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