Texas Tech, Oregon and College Football Playoff
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McGuire embraced Texas Tech — and Lubbock, and West Texas — for exactly what it is, and steered it somewhere it’s never been.
No. 8 Texas Tech improved to 9-1 on the season and took a huge step towards securing a spot in the Big 12 Championship Game Saturday with a statement win against No. 7 BYU. The Cougars, meanwhile, plummeted from the ranks of unbeaten FBS programs.
Texas Tech leaned into becoming an oil-rich disruptor — and invested wisely. Now, it plays the most consequential game in program history.
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