Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG in a deal that gives the Swiss brand a major presence in consumer sales for the first time. In a move that could have ...

Rolex has a rich history in sponsoring high-end sports, such as golf, tennis, motor racing, equestrian and yachting. Its athlete portfolio includes sport royalty Jack Nicklaus, Tiger Woods, Roger ...

It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and its umbrella organization Rolex Holding SA, according to Bloomberg.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega.

The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $10,000 Rolex ...

The luxury watchmaker, a sponsor of the Academy Awards, will reveal a commercial during the Oscar telecast featuring campaign stars James Cameron, Alejandro Inarritu, Martin Scorsese and Kathryn ...