“We can do it!”…housework that is. Swiffer has decided to remove the image of a Rosie the Riveter-like female from advertisments for its new Swiffer Bissell Steamboost mop after receiving a bevy of ...

Have you taken a good look at the photo above? If your blood isn’t boiling, then you’re doing something wrong. Swiffer’s new ad for its steam mop turns the strong, “We Can Do It!” Rosie the Riveter ...

Critics of a new Swiffer ad accuse the household product line of attempting to put feminist icon Rosie the Riveter “back in the kitchen” by reappropriating her can-do individualistic image as one of ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Swiffer has pulled its latest steam mop ad campaign after finding itself on the receiving end of some major Internet fury. The cleaning company thought it might be a good idea to take the ultimate ...

Swiffer got in trouble for its reinterpretation of WW2 symbol Rosie the Riveter by recreating her image in an ad for house cleaning supplies. News outlets noticed when Heather Beschizza tweeted the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Bowing to a 24-hour publicity firestorm, Swiffer, the Proctor & Gamble-owned cleaning company, on Tuesday announced it would pull an ad that had been widely condemned as offensive for recasting the ...

In a new ad spotted this weekend, Swiffer has recast a groundbreaking feminist labor icon in a campaign about cleaning house. The ad features a woman in a strikingly similar pose and style of dress as ...

Lee and Morty Kaufman are a 90-year-old couple you may have seen in new ads for Swiffer cleaning products. They say the secret to their more than 40 years of marriage is telling each other “I love you ...

Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...