First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...

As a business owner dedicated to helping small businesses grow and thrive, I’ve often talked about the importance of referrals to the long-term health of a business. However, many entrepreneurs are ...

Many intuitively believe that referrals are the best leads to generate new business more efficiently, but what impact do formal referral programs have on sales pipeline growth and revenue acceleration ...

Depending on where you look it up, the average Facebook user has somewhere between 100–200 connections. Social networks have enabled communication with acquaintances on a global scale, and the ...

I was sitting in my office, meeting with a friend of mine, and we were chatting about referrals. He had just killed it with a promo where he got 189 referrals over a three-month period. The promo was ...