Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

College football's bowl season has lost a lot of its luster, but there's still plenty of magic to be found thanks to the schools and organizers that have ...

Sports mascots do more than just wave from the sidelines. They sell the joy of the game, calm nervous crowds, and turn timeouts into memories that outlive final scores. Some became viral stars, others ...

The Hoosiers revived a bison mascot Aug. 30, 2025. Here's why they settled on reviving the mascot, what it is and what it has ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...

Would you rather encounter a grizzly bear or a random man in the woods? The question dominated social media discourse for a few weeks back in 2024, generating an impressive tonnage of Internet hot ...