Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Folks, if you are reading this, you are about to become the hit of the next cocktail party you attend. People will gravitate toward you as you prove yourself to be a fount of fun TV facts. Getting ...

In a rather fun piece of merchandising, Bandai has announced a new PlayStation logo stand that even plays the iconic console’s startup sound. What with the original PlayStation released back in 1994 ...

The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...