Snuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear, the brand's 30-year-old icon. But it also mixes in a lot of animation, taking viewers into a tangerine-dream ...

This month, Snuggle Bear is waking up earlier than usual. As part of the nationwide launch for Snuggle Scent Boosters, Snuggle's parent company Sun Products Corp. is partnering with Meredith Video ...

Snuggle® brand reveals a new look including an updated logo, redesign of the beloved bear, and product packaging, bringing a fresh brand feel that evokes the comfort of home. Guided by consumer ...

They’re putting the kibosh on cuddling in Wisconsin. The Snuggle House in Madison has reportedly shut its doors after local leaders put the spooning space under heavy scrutiny for possibly being a den ...