While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.

Snapchat, a popular social media platform, is set to introduce a new advertising format that places sponsored messages directly next to chat threads from friends. This move marks a significant shift ...

Snapchat’s ‘My Selfie’ feature lets you create fun, AI-generated images of yourself based on photos you share with the app. However, the feature also auto automatically allows your AI image to be used ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...